evaluation question 1

Screen grab 1: This is our production company. This follows conventions as it comes before the main film and tells an audience the film is about to start.

Screen grab 2: This is the title of our film. It follows conventions as it has come on before the actual film has started. Also many short films use a black background and very few put their title over action.

Screen grab 3: This is the first introduction to the title character. It however can challenge conventions as nothing is revealed, his behaviour starting to become erratic. This leaves the audience questioning why he is behaving like this.

Screen grab 4: This is a development in Lucas' character. It follows conventions as it allows us more into the character, however it still leaves questions as to what has happened and why he is refusing help from his friend.

Screen grab 5: This is a piece of comedic relief to this otherwise darkened mood. It breaks conventions because even though his mood is depressing there is still some comic relief in terms of the calender with the dog that looks like Einstein. It was noted during feedback that the calender added comical effect, however as a group upon reflection we believe that Lucas wouldn't have time to alter the possessions in his house as he is isn't in that state of mind and is trying to deal with his friends trying to help him.

Screen grab 6: This is the first message that Lucas receives from Kate. It breaks from conventions as there is no specific focus on the message and it is in fact over very quickly.

Screen grab 7: This is a letter that Lucas receives. It develops narrative as it acts as a distraction from the storyline and gets the audience thinking that something more is going on and that much more is going to happen.

Screen grab 8: This is a shot of when Lucas considers burning a photo of him and Kate. It shows a development of the character as he is falling deeper into his depression and is at a state that he wants to forget what he has done. In one of my feed backs the development of Lucas' character was praised as it shows that he is truly sorry for what he has done and is panicking and doesn't know what to do.


Screen grab 9: This is a defining moment in the film as Lucas decides that he can't deal with his life anymore and decides to commit suicide. It conforms to media conventions as it brings the film to the climax. It lets the audience know about the characters development and lets you into the characters thoughts.

Screen grab 10: This is the resolution of the film. As everything comes to a conclusion it develops real media texts as the conclusion is vital as it helps the audience piece together and understand what the film is about.

Screen grab 11: This is a screen grab of the closing titles. This develops real media conventions as short films and feature length films both use closing titles as its a way of telling the audience the film has concluded.

Film review:
I believe that I have used conventions well when putting together my film review and that it reflects real life media products.

To make sure that I stuck to the conventions of real life products I conducted a lot of research into what different magazines do when writing articles and how they visually present the articles. I compared both Sight and Sound Magazine and Empire Magazine. After completing my research I decided to base my magazine around Empire Magazine and their styling.

I stuck to conventions by sticking to a layout that is similar to what Empire use. My writing style reflects their writing style as the tone and style is relaxed. Much of the visual styling I used are reflective of Empire magazine, such as the quote in blue, the quirky comment on the man picture and the title character having a dominant picture. I also included a star rating which is a very common part of Empire's film review. Overall believe that I followed the conventions of Empire Magazine well and reflected that in my own article.

Postcard:

My postcard design was influenced by some other postcard designs that I had seen before. I used two key props as the illustrative point of my postcard. The incorporation of a tag line follows conventions as it works as a method of making people wonder what the film is about as very little is revealed.

The back of my postcard follows the conventions of promotional postcards as it has the information needed about the film such as the director, actor, synopsis and film company and also the layout follows the conventions with there being space to write the address and the message as well.