Genre theory- Genre is what we as an audience classify a film as when we go see it. If we see a film that's very funny we would say that it falls into the comedy genre. If we see a film with lots of explosions and gun fights then we would say that the film falls into the action genre. By using genre in the development of a film the writers are able to use conventions that would normally be seen in certain films. They can however deviate from these conventions and make a new twist on the genre. A good example of this is Bad Boys. This is a action film that is very funny and is deemed to fall into the action comedy genre. By choosing a genre it allows a simpler marketing campaign to which the campaign can be tuned to meet the specific requirements to draw audiences in.
When applying genre theory to our own short film it was clear to us as a group that our short would in fact consist of two genres. These are psychological thriller and romance, with the psychological thriller being more dominant than the romance. When considering our audience and marketing we had to reflect on our genre and how because it is a mixture of two very different genres our audience could be divided. However upon reflection it would also work as a way of attracting a much larger audience, therefore using two genres is a very beneficial method of attracting a larger audience.
Audience Theory: This is where the audience are given a text and are free to interpret the text themselves. As the film makers we need to consider how our text will be read and the response it will recieve. We can apply audiene theory to our postcards. What the audiecne read into our postcards could influence their decision about seeing our short film.
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